Search engine optimization is becoming a term that people associate with “scam” or “fake” because of bad experiences that they have had with companies in the past. This is unfortunate, as the people who really practice SEO know that it is not true. SEO still works, it is just changing. If you aren’t learning and changing with the industry, you will be left behind quickly. Google is making updates to their algorithm on a weekly basis now. This means that there is even more to learn for SEO specialists. So, what are the SEO on-page factors that still work? Let’s take a look.
Ideally, you want to have your keyword and your brand/business name in the title tag. The method that most people use looks like this: keyword | business name.
There are rumors going around online that are spreading the rumor that title tags aren’t a prominent factor in search engine rankings anymore. This is completely false. In fact, title tags are one of the most prominent components of your page ranking. Make sure not to write the title tags too long or else it can harm your site more than help it!
Just like with title tags, Meta descriptions have been getting a bad reputation lately. Sure, you want to make sure that your Meta descriptions are written in a way that is attractive to a user who is interested in what your company offers. But why not hit two birds with one stone? There are metrics that show that Meta descriptions still have a great influence on page rankings. So, when you are writing these out take the time to include any relevant keywords and social qualifiers.
Again, don’t go over the character limit!
Your images are important to Google. However, if you don’t optimize your “alt” tags, Google won’t know what your image (and page) is about. Additionally, you want to make sure that your image isn’t too large. Ideally, you would save your image in a JPEG format for the smallest file size while still retaining quality. Finally, you can wrap your image in a schema tag that lets Google know exactly what your image is conveying to the end user.
Don’t forget to add a title to your images as well! This can help a user convert.
If you have duplicate content on your site, you aren’t ranking as well as you should be. The best way to fix this issue is to have someone write unique content for your pages. There is no way around this, other than attributing the duplicate content to whoever wrote it with a canonical tag. However, this doesn’t help your website; it simply avoids any penalization from Google. Take the time to write unique, quality content and Google will reward you in the rankings.
Making sure that your keyword is within the body of your text is vital for page ranking. Also, you want to include any social qualifiers. Social qualifiers are related keywords for that specific page. Don’t over-use keywords, but make sure that it is included in the text 2-3 times in various forms.