After the dawn of the web many excuses have been made claiming that print is dead. But that is not the case, mail can be as interactive and as flexible like any other web page. There has been advances in print related technology that has enabled addition of digital capabilities on print mail. New technology is creating new opportunities for print marketing. While many companies are replacing traditional marketing approaches, direct mail is still as effective now as it was then.
Below are a number of benefits of direct mail printing
Results are highly measurable
Advertising through direct mail can yield results that are highly measurable. This is usually achieved by keying in the coupon used in direct mail campaign. Being able to calculate the profit achieved from an advertising campaign is one benefit that other campaigns do not offer. With the information collected one can know what is working and enable them to structure a more successful campaign.
With digital mail print it is very easy for companies to address the consumer by their names. They are therefore directed to one person and speak to them directly. Many people are also excited to read their mail and by addressing them by their names enhances this experience for them and some ultimately become loyal customers.
When running a business your costs largely affects the amount of profits made. If the costs are high the profits will on the other hand be low. Many business people strive to keep costs low. Direct mail allows you to do exactly that. With today’s technology creating eye catching brochures is easy and cheap. It is also possible to do a test run with a few advertisements and if they are successful you can increase the number sent out.
Consumers’ tastes and preferences are always changing and becoming more sophisticated. With direct mail printing you can track what is working best for your company and change to this. It also possible to change a number of things including;
• The list: with direct mail it is possible to keep adding potential customers who stand to benefit from your product or service. This increases the number of customers and eventually your market share.
• The design: with mail it is very easy to change the design of the mail and give your potential customers something different. This ensures they do not get bored since they will open the mail to see what is new.
• The offer: use can use your creative team to come up with new ideas to generate interest in your product or service. Think out of the box it does not always have to be a larger discount.
With print, it is always a great idea to work with professionals to get the best results.