The Art Of Video Editing


There is only one aspect of video production and filmmaking that is unique specifically to this audio-visual medium and is not used in any other art form. And that is video editing. All other aspects of video and film production developed from other fields. For example, cinematography developed from photography, scriptwriting developed from literature, soundtrack production developed from professional music. Only video editing is specific to video production and filmmaking.

Video editing is not only a set of skills. It is also an art form. It is one of the most crucial parts of any video or film production process. In fact, many directors choose to edit their films on their own.


The role of video editor primarily is to work with all the material that has been captured (footage and sound) and choose the best shots and compile them into a consistent sequence. This is the basic task of video editor. The skilful part of video editing starts when working towards a special dramatic effect on the audience.

To do this more higher-level editing, video editor must possess not only excellent technical skills, knowledge and experience, but also very thorough grasp of video production and filmmaking in general. It is also essential to possess a mature artistic sense and creative mindset.


When editing footage, first editor must think about the narrative and the continuity. Narrative basically means a story. To make a story out of all the available footage, editor must work closely together with the director and follow the script.

Another basic task of editing is to make sure there is consistency of all on-screen material across scenes and across the whole video project. This consistency is also called continuity. Continuity is mainly managed during the shooting process where script supervisor and others regularly check continuity aspects – for example that all objects and other on-screen elements that appear in one scene appear in the same scene always. This is especially important and hard to do in larger projects where filming is not done chronologically. But many continuity matters can be controlled by video editor during the post production phase.


Creating story and maintaining continuity is only the most basic level of video editing. The skilful side of video editing starts when editor makes the story in such a way that it has a specific dramatic impact on the audiences. Video editor combines and reshuffles, cuts and adds, compresses and extends the footage and the sequences in ways that exaggerate and intensify certain aspects. And the aim of this work is the psychological manipulation of the viewer.  This can be done using many techniques.


First and foremost, editing means going through the footage and taking the good shots and throwing out the bad ones. Next most fundamental technique is to combine the good shots into a sequence. While combining shots in a sequence editor can use many kinds of transitions such as fade-in, fade-out, dissolve and others. But the most important technique of video editing is to see the bigger picture and to feel what kind of juxtapositions and compositions of shots will make certain kind of effect on the viewer. This is the level of video editing where editor can create metaphoric meanings and subtexts.

Pace of the video is another technique that very much impacts the psychological effect of any video or film project. Editor can slow the video down, build up tension, cut the video rapidly to create action scenes or leave long shots untouched to create a more documentary effect.


The main and most paradoxical aspect of video editing is this – it must be invisible. Only then video editor has succeeded when his work is hard to detect. That means editor has achieved the perfect flow.

As you can hopefully see editing is very important part of any video production project. The editor you choose can make it or break it, therefore it is essential to hire professional video production companies London to do your video editing job.

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